Your Google Ads should produce revenue.
Not excuses.
If you're spending serious money on Google Ads but can't clearly connect keywords to customers and revenue, something is missing.
I provide experienced, hands-on Google Ads management built around better traffic, stronger advertising, tighter budget control, and a clear understanding of what happens after the click.
Every account is directed by me. The strategy, standards, and important decisions stay under my supervision.
- 20+ Years
- Paid Search Experience
- Hundreds
- Of Accounts Managed
- 60
- Clients Eventually Acquired
Google Ads gets expensive when you can't see where the money is being wasted.
Most accounts don't have one big problem. They have dozens of small leaks—bad searches, wasted clicks, weak ads, poor landing pages, unnecessary automation, and campaigns that generate leads without generating enough customers.
I help you find the leaks, fix them, and put you back in control.
You're Paying for Traffic That Doesn't Make You Money.
Google makes it very easy to spend your budget. It doesn't necessarily make it easy to see which dollars are actually producing customers and revenue.
I help you:
- Eliminate wasted spend from the wrong search terms, locations, devices, audiences, and campaigns.
- Stop paying to reacquire customers you already have.
- Identify which keywords and searches actually produce customers, jobs, and revenue.
- Protect your budget from click fraud, competitors, bots, VPNs, proxies, and junk traffic.
- Stop funding activity that looks good in a report but doesn't produce profitable business.
You're Getting Leads. You're Not Getting Enough Customers.
More leads aren't necessarily the answer. If the wrong people are clicking, the ad doesn't match what they're looking for, or the landing page doesn't build enough trust, you're paying for opportunities that never become revenue.
I help you:
- Write handcrafted ads around what your customers are actually searching for.
- Generate higher-quality leads instead of simply increasing lead volume.
- Align your keywords, ads, landing pages, and offers around the same customer intent.
- Improve conversion rates so more clicks become leads.
- Improve lead quality so more leads become customers.
- Build a consistent experience that represents your brand and gives people a reason to choose you.
Google Has Too Much Control Over Your Advertising.
Google increasingly wants to choose the searches, bids, budgets, audiences, placements, and automation inside your account. Those decisions aren't always aligned with what's best for your business.
I help you:
- Take back control of your bids, budgets, keywords, and strategy.
- Reduce your dependence on Google's black-box automation.
- Use your actual business and revenue data to make advertising decisions.
- Put safeguards around your budget so Google can't simply spend first and explain later.
- Protect your account from Google's constant product, algorithm, and bidding changes.
- Maintain ownership of your account, data, history, and advertising strategy.
Stop Guessing. Stop Overpaying. Take Back Control.
Reset your Google Ads account—and make every advertising dollar work harder.
I've spent more than 20 years figuring out what makes Google Ads work.
I've spent more than 20 years figuring out what makes Google Ads work — and what makes it waste money.
I've managed hundreds of paid search accounts, spent more than 10,000 hours inside Google Ads, and worked with 60 companies that eventually reached an acquisition.
Over that time, I've seen almost every way a Google Ads account can underperform: wasted search terms, poor bidding decisions, weak ads, bad attribution, inflated lead counts, broken landing pages, runaway automation, and agencies optimizing for metrics that never make it to the bank.
Today, I work with established companies to answer a much more important question than "How many leads did Google generate?"
Which advertising actually produced customers, revenue, and profit?
Then we use that information to eliminate waste, improve conversion, and decide exactly where the next advertising dollar should go.
Whether I'm managing the work directly or supported by a carefully selected team, I remain involved in the strategy, account structure, measurement, and standards behind every account.
I don't hand your account to Google and hope the algorithm gets it right. I use your business data, your customer data, and more than two decades of experience to make better decisions about how your money gets spent.
My focus is simple: profitable growth.
Better data. Better decisions. Better results.
“If there's money being wasted inside your Google Ads account, I intend to find it.
Before you hire me to manage your Google Ads, let me show you exactly what I'd change.
Start with a comprehensive paid Google Ads audit. I'll go through your account, identify where money is being made, where it's being wasted, and what I believe needs to change. You'll receive a clear action plan you can use whether or not we ever work together.
And if you decide to hire me for ongoing management, I'll apply the full cost of the audit toward your management fees.
- 01
I tear apart the account.
I review your campaigns, keywords, search terms, bidding, budgets, conversion tracking, geographic performance, ads, landing pages, customer acquisition data, competitive position, and use of Google automation.
Find the waste. Find the opportunities. Find what's actually producing customers and revenue.
- 02
You get the findings and the plan.
You receive a straightforward assessment of:
- What's working
- What's wasting money
- What I would stop
- What I would change
- What I would build
- Where I see the biggest opportunities to improve performance
No vague recommendations. No 50-page automated report filled with screenshots. You'll know exactly what I believe should happen next—and why.
- 03
Then you decide what happens next.
The audit is yours. You can take the recommendations and implement them yourself, give them to your existing team, or ask me to take over the account and put the plan into action.
If we decide to work together, your audit fee is credited toward my management fees and the audit becomes the blueprint for rebuilding the account.
No long sales process. Start by seeing what I can find.
Get Your Google Ads Audit →Your Google Ads account should have an adult in the room.
Management isn't a monthly report or a few automated changes. It's someone taking responsibility for where your money goes, what it produces, and what happens next.
You should own your account.
Everything stays yours. Account. Data. History. Landing pages. Assets.
Revenue matters more than leads.
I trace advertising back to customers, sold work and revenue whenever possible.
Google needs supervision.
I use automation where it helps. I don't let Google blindly run the account.
Every dollar needs a reason.
I look for wasted searches, weak geography, fraud and unnecessary spend.
Your advertising should sound like your business.
Ads and landing pages are built around your brand, market and customers.
Your strategy should stay yours.
I don't manage direct competitors in your market.
I charge a flat management fee.
My fee does not increase because your Google Ads budget does.
I have no financial incentive to tell you to spend more.
The goal is to make the money you already spend work harder.
What better management should give you.
- Wasted spendQualified customers
- Black-box automationRevenue visibility
- Generic advertisingBrand differentiation
- Reporting without answersClear recommendations
- Budget uncertaintyBudget control
- Lead-count optimizationBusiness-result optimization
Know where the money goes.
Know what it produces.
Know what to do next.
$3.9M
In Google Ads revenue from $455K in ad spend
Placeholder disclaimer — add final attribution model, client consent, and date range before publishing.
The goal isn't more Google Ads activity. It's more profitable growth. By connecting advertising performance to customers and revenue, better decisions can be made about keywords, campaigns, budgets, and future investment.
- 3,025
- Customers
- $455K
- Google Ads Spend
- $3.9M
- Tracked Revenue
Clearer answers. Better decisions. Stronger performance.
“We finally knew which keywords were producing revenue.”
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PHOTOClient Name (placeholder)
Owner (placeholder), Home Service Company (placeholder)
“Steve managed the account like it was his own money.”
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PHOTOClient Name (placeholder)
General Manager (placeholder), Home Service Company (placeholder)
“We had more clarity into Google Ads than we'd ever had before.”
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PHOTOClient Name (placeholder)
Marketing Director (placeholder), Home Service Company (placeholder)
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Google Ads works best when it matters enough to manage seriously.
I typically work with established companies that use Google Ads to generate leads, customers, and revenue—and are making a meaningful enough investment for better decisions to have a meaningful financial impact.
Most clients are spending $25,000 or more per month on Google Ads, although the right fit depends on the business, market, and opportunity.
We're likely a good fit if:
- Google Ads is an important source of leads and new customers
- You're typically investing $25,000+ per month in paid search
- You want to understand which keywords, campaigns, and searches produce revenue
- You want experienced, hands-on oversight of the account
- You value transparency and want to maintain ownership of your account and data
- You want someone proactively looking for waste and opportunities—not simply reporting results
- You're willing to use business and customer data to make better advertising decisions
- You're looking to improve performance over time, not chase short-term tricks
Industries I don't work with
I focus on legitimate businesses using Google Ads to generate leads for real products and services.
I do not manage advertising for:
- Gambling or gaming-related businesses
- Adult products, services, or content
- Financial products or financial services
- Insurance products or insurance services
The common denominator
The industry can vary. What matters most is that Google Ads plays a meaningful role in generating new business, there is enough scale to make optimization matter, and you want to know what your advertising dollars are actually producing.
If that sounds like your business, we should probably talk.
Start With an AuditStart with an audit or book a meeting
if you have questions.
If you want a clear, independent view of your account, start with a paid Google Ads audit.
I'll review where your money is going, what appears to be working, where I see waste, and what I would change first. You'll leave with a specific plan you can use whether or not we work together.
If you decide to hire me for ongoing management, I'll apply the audit fee toward your management fees.
Not ready for an audit yet? If you have questions about your account, your current management, or whether my approach is a fit, book a meeting and we can talk it through.
No drawn-out sales process. No pressure. Just a clear next step based on what your account actually needs.
Call Steve directly at 978-338-6058
Get a free copy of The Google Ads Reset.
A 21-day plan to take back control of an underperforming account and turn it into a predictable lead generation engine for your home service business.
Just pay shipping — see what's inside the book.